Some agency call it footage and some call it videos.
Basically footage is referring to short (3 sec to 60 sec), raw, unedited video or footage. It can be filmed by professional video camera or modern DSLR or even mobile devices like smart phone. Once these footage or short videos are combined in sequence, it formed film movie, motion picture, television show of a completed work.
The term ‘footage’ origin from the 35mm film era, where a foot length of 35 mm film, 16 frames represent 1 second of silent film. This made footage a unit of measurement in the film industry.
Why Stock Footage?
The demand for stock footage is increasing, especially with the availability of high speed broadband. Advertisers are using more interactive media to convince their customer on the purchase.